Amazon: from the art of sales to the art of the business model

Amazon: from the art of sales to the art of the business model

Prime Day, Amazon’s 2-day online sale, is a call product to increase the Amazon Prime subscriber base and an annual annuity of $ 19 billion. Amazon redoubles its inventiveness to boost Prime Day. Two weeks before the event canceled this summer because of the Covid-19r and skilfully scheduled for October 14 and 15 (that is to say enough before Black Friday and Christmas), the king of online commerce is making the 30 day free trial promotion at Amazon Prime. Another tactic, in France, € 10 spent on a product from a small or medium-sized local business will give the right to € 10 offered during Prime Day. Beyond the colossal receipts garnered during Le Prime Day, this one is above all a great starter. To be able to benefit from it, one must be a subscriber to Amazon Prime which gives access, in addition to Prime Day, to Amazon Prime Video, Amazon Music, 30 minutes in advance (on non-subscribers) to the various annual flash sales and one benefits significant advantages over delivery. And this is the genius of Amazon's business model. In addition to its leadership position in world trade, the firm of Jeff Bezos the richest man in the world also adds the famous subscription model which offers recurrence and cash. Amazon currently has 150 million Prime subscribers, generating approximately $ 19 billion in subscriptions per year. That's almost 100% of the Netflix subscription model king's revenue! Prime Day is a brand of Amazon that is listed on the New York Stock Exchange on the Nasdaq. The share price gained + 84% over 1 year and + 530% over 5 years at the close of yesterday Monday September 28, 2020. The average analyst recommendation is to BUY (MarketScreener.com). Amazon's Web Notoriety curve (the evolution of Google queries over the past 5 years worldwide) is also clearly bullish, allowing the brand to rank 85th in the Top 300 for the 3rd quarter.

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