Learn about the connection between brands with growing web popularity and the share price of their listed company.
Reminder of the concept of this ranking : we analyze the evolution of searches on Google for a given brand (for 5 years in all countries). We calculate the guiding coefficient of the graph and rank the top 300 among the 300,000 listed company brands in our database. The Top 300 web notoriety is updated quarterly.
The average 1-year stock price variations of listed companies in the TOP 300 web popularity of the 4th quarter stood at + 40.1% from one year to today, November 18, compared to + 15.6% for the S&P 500 and - 4.2% for the STOXX EUROPE 600 (respectively the 500 main American stocks and 600 main European stocks).
This quarter the best brand is BioNtech, a new entrant in the ranking directly in 1st place. BioNTech searches on Google began to grow at the onset of Covid-19 in February 2020 and progressed steadily until early November and in particular from the 9th when biotech announced that it had developed a vaccine against Covid-19 in partnership with Pfizer.
The countries with the most brands in the ranking are the United States with 119 brands, France with 46 brands, and Italy with 22 brands.
The most represented business sectors are Tech with 60 brands, Luxury with 25 brands and Health with 20 brands.
Finally, here are the five listed companies that place the greatest number of brands in the web notoriety ranking and the average recommendation of analysts : LVMH / 12 brands / OUTPERFORM, NESTLE SA / 10 brands / OUTPERFORM, L'OREAL / 8 brands / OUTPERFORM, ALPHABET / 6 brands / BUY and KERING / 6 brands / OUTPERFORM.