DE’LONGHI: strong brand popularity contributes to listed company’s stock market performance

DE’LONGHI: strong brand popularity contributes to listed company's stock market performance

The Italian group aims to become the world leader in products for home and work comfort by relying on strong brands.

DE’LONGHI performs very well on digital: obviously present on global merchant platforms such as Amazon, the Italian company has also set up a very efficient website, displaying 4 strong brands DE’LONGHI, ARIETE, BRAUN and KENWOOD.

As their Google Trends graph shows, the Italian brands DE'LONGHI (1902) and ARIETE (1964) are particularly successful in terms of web notoriety, that is to say in terms of search growth on Google for 5 years in the whole world.

The group’s turnover, which has been growing steadily for several years (to € 2.1 billion in 2019), is also very well distributed worldwide (48% outside Europe). It is expected to exceed 2.3 billion in 2020 (by S&P Global Market Intelligence for MarketSreener.com).

DE’LONGHI is therefore a brand of DE’LONGHI SPA, listed on the Milan Stock Exchange. As of Friday, January 29, the share price stood at € 29.62, gaining + 36% over the past five years. The average analyst recommendation on MarketScreener.com is a clear BUY with a mid-term price target of € 34.44.

ALLBRANDS.MARKETS

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