Created in 2005 (Germany), Adidas by Stella McCartney own 294 sister brands and 1263 competing brands. Adidas by Stella McCartney's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

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The following interest graph for Adidas by Stella McCartney shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of Adidas by Stella McCartney search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “Adidas by Stella McCartney” (Google Trends)
Sources: Google Trends and Allbrands.markets
In every country. Last five years. Adidas by Stella McCartney web search
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices