Created in 2002 (United States), BLUE BUFFALO own 104 sister brands and 6071 competing brands. BLUE BUFFALO's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

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The following interest graph for BLUE BUFFALO shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of BLUE BUFFALO search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “BLUE BUFFALO” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices