Created in 2012 (United States), Drunk Elephant own 200 sister brands and 16148 competing brands. Drunk Elephant's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

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The following interest graph for Drunk Elephant shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of Drunk Elephant search rates over time, with a value of 100 indicating the week when it was highest.
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices