The Estée Lauder brand, founded in 1946 (United States), is part of our Top Web Popularity Consumer Packaged Goods, from 37 sister brands and 16199 competing brands. Estée Lauder's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.