Created in 1958 (Belgium), International Duty Free own 563 sister brands and 1395 competing brands. International Duty Free's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

International Duty Free is a brand of LAGARDERE S.A. (MMB) Popularity

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The following interest graph for International Duty Free shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of International Duty Free search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “International Duty Free” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices