Created in 1908 (United States), Marlboro own 908 sister brands and 2767 competing brands. Marlboro's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

Marlboro is a brand of PHILIP MORRIS INTERNATIONAL, INC. (PM) Popularity

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The following interest graph for Marlboro shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of Marlboro search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “Marlboro” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices