Created in 2015 (Italy), New Guards own 8 sister brands and 1075 competing brands. New Guards's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

New Guards is a brand of FARFETCH LTD (FTCH) Popularity

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The following interest graph for New Guards shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of New Guards search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “New Guards” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices