Created in 1889 (United States), NORTHERN TRUST own 6 sister brands and 1412 competing brands. NORTHERN TRUST's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

NORTHERN TRUST is a brand of Northern Trust (NTRS) Popularity

The following interest graph for NORTHERN TRUST shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of NORTHERN TRUST search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “NORTHERN TRUST” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices