Created in 2012 (Italy), Off-White own 8 sister brands and 1075 competing brands. Off-White's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

Off-White is a brand of FARFETCH LTD (FTCH) Popularity

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The following interest graph for Off-White shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of Off-White search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “Off-White” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices