The the balance brand, founded in 2005 (United States), from 28 sister brands and 1393 competing brands. the balance's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

the balance is a brand of IAC/Interactivecorp (IAC) Popularity

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The following interest graph for the balance shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of the balance search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “the balance” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices