Yoox Net-à-porter, created in 2015 (Italy), from 829 sister brands and 4661 competing brands. Yoox Net-à-porter's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

Yoox Net-à-porter is a brand of COMPAGNIE FINANCIERE RICHEMONT (CFR) Popularity

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The following interest graph for Yoox Net-à-porter shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of Yoox Net-à-porter search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “Yoox Net-à-porter” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices