Opprettet 1959 (forente stater), BARBIE egen 321 tilknyttede merkevarer og 2867 konkurrerende merkevarer. BARBIE-merket eies av Mattel, et selskap oppført i New York. BARBIE kommer under Reise og fritid-bransjen.
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Andre merker
Mattel
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- BEBE CALIN BISOU
- Bob the Builder
- BLOK BOTS
- BOOMCO.
- BROOKE PAGE
- Billy Beats
- BRIAR BEAUTY
- BANTER
- Barbie Life in the Dreamhouse
- BERGSTROM
- BLOK SQUAD
- BREAKTHROUGH
- BITTY BABY
- BATTLE STRIKERS TURBO TOPS
- BATTLE FORCE FIVE
- Babirêve
- BEAUTY CUTIES
- BARBIE AND THE DIAMOND CASTLE
- B'CHIC
- Bob der Baumeister
- Bébé Charmeur
- BARBIE AS THE ISLAND PRINCESS
- BARBIE IN THE 12 DANCING PRINCESSES
- BARBIE GLAMOUR
- babicorolle
- BARBIE ET LE CHEVAL MAGIQUE
- BARBIE AND THE MAGIC OF PEGASUS
- BLAINE
- BEBE BISOU D'AMOUR
- BABY SMARTRONICS
- BE ANYTHING
- BEYOND PINK
- Bass Fishin'
- BARBIE FASHION DESIGNER
- Bob the Builder Ready, Steady, BUILD!
- Bébé Trésor de Corolle
- BEBEDO
- Bébé Chéri
- Babipouce
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- CERISE HOOD
- CEDAR WOOD
- CHATTY CATHY
- Create´nPlay
- CREATING THE FUTURE OF PLAY
- COLOUR SHIFTERS
- CLAWD WOLF
- COUNT FABULOUS
- CLAWDEEN WOLF
- CUTANTS
- Corolle
- CREATIVITY TO THE RESCUE
- CUBE WORLD
- Calin
- CAN WE BUILD IT?
- CUPCAKES
- CALIFORNIA GIRL
- CORN POPPER
- COREY
- CHERRY MERRY MUFFIN
- CHELSEA
- CHASS TAUPES
- COQUETTE
- CAMILLE ET CLARA
- CREAMY GEL
- Connectv
- CONSTRUX
- CRASH TESTERS
- COROLLE L'EXPERIENCE D'UNE MAMAN
- COROLLINE
- C.R. CLUB
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- MH
- MAX STEEL
- MiKE THE KNIGHT KNIGHT'S CHALLENGE
- MADELINE HATTER
- MEGA BLOKS
- MAGIC 8 BALL
- MATTEL GAMES
- MASTERS OF THE UNIVERSE
- MEGA GAMES
- MEGA PUZZLES
- MINDFLEX
- MON PREMIER
- Mini rêve
- MYSTIC BABIES
- MEGA
- MALLE MOLLEN
- MERMAIDIA
- MADISON
- MY SCENE
- Magnetix
- MAJOR MATT MASON
- MATCHBOX
- MATTEL INTERACTIVE
- my design
- MAD GAB
- MEGARIG
- MIKE THE KNIGHT
- Marie
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- POPPY O'HAIR
- PRINCE DEXTER CHARMING
- PRINCE DARING CHARMING
- POWER BOOSTER
- PHASE 10
- PICTIONARY MAN
- PRECIOUS PLANET
- P'ti rêve
- Poupette de Corolle
- PIRANHA PANIC
- Paul & Emma
- POWER WHEELS Fisher-Price
- PHOENIX
- PRINCESS AND THE PAUPER
- PRINCESS ALEXA
- PIXSTERS
- PICTIONARY JUNIOR
- POTTY TRAINING
- POWER WHEELS by Fisher-Price
- POWER WHEELS
- Parfums d'enfance
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- SKIPPER
- SKYBUSTERS
- SMART STICK
- SKULTIMATE ROLLER MAZE
- SQUABBLE
- STEALTH RIDES
- SHE-RA
- SafeVoyage
- SING-A-MA-JIGS
- SIR HOOTS A LOT
- SMART CYCLE Fisher-Price
- SMART CYCLE
- SAY WHAT
- SCRAMBLE
- STARSTATION
- STICK MEN
- STICK PEOPLE, STICKING TOGETHER
- STICK PEOPLE
- Starter Set
- STREAKERS
- SEE'N SAY
- SMAXIT
- SKELETOR
- SKANNERZ
- Starting Out With FISHER-PRICE
- STACIE
- SUB ASSAULT
- STEALTH ASSAULT
- SIZZLERS
- SKETCH
- SHORTIES
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