American Generation Z: their favorite brands

What are the favorite brands of Gen Z American teens in Shoes, Apparel, Social Media, Skin Care, Make-up and Bags?

Piper Sandler has just released her study to 7,000 young Americans of Generation Z, on average 16 years old, among others on Before showing you the best brands by category, you should first note the important trends in the study.

In fact, we note first of all that despite the Covid-19, young Americans have increased their spending over the past year (to $ 2,165). It should also be noted that beyond their spending, their priorities and values ​​are environmental protection and social and political issues (Black Live Matters).

Sportswear brands monopolize the best places in the Fashion category. Thus Nike, Vans, Adidas and Converse are the favorite shoe brands of Americans and Americans. On the clothing side, the ranking is Nike, American Eagle, PacSun and Lululemon.

In social networks, Snapchat is still the leader but TikTok has doubled Instagram in second place.

Young Americans spend more than young Americans. They also spend more on skin care than on makeup now. So the two favorite brands in Skin Care are CeraVe, Cetaphil and Neutrogena.

America's favorite beauty brands are Tarte, e.l.f., Maybelline, L’Oréal and Too-Faced, respectively. Their favorite platforms are Ulta beauty and Sephora.

Finally, the leading bag brands in the Generation Z study are Louis Vuitton, Michael Kors, Kate Spade, Coach and Gucci.

By the way do you know the 4 generations including the Z? Baby boomers were born between 1946 and 1965, Generation X between 1966 and 1980, Generation Y between 1981 and 2000 and finally the famous Generation Z from 2001.