BOX, created in 2005 (United States), from
20 sister brands
and 2012 competing brands.
BOX is owned by BOX INC, listed on the stock exchange of New York
The sector of BOX is Software.
Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.
Alphabet and Meta (Internet Content and Information), Microsoft Inc. (Software-Infrastructure), Intel (Semiconductors), Apple (Consumer Electronics) and Amazon com (Internet Retail) hold portfolios of leading brands on their sector in web audience.