The Martell: Discern the Great from the Good brand, founded in 2004 (France), from 1058 sister brands and 3027 competing brands. Martell: Discern the Great from the Good's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.