MAYBELLINE NEW YORK THE FALSIES 360 GLAM VOLUM'EXPRESS, created in 2012 (France), from 5025 sister brands and 16199 competing brands. MAYBELLINE NEW YORK THE FALSIES 360 GLAM VOLUM'EXPRESS's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.