Created in 2011 (United States), Papertrail own
20 sister brands
and 2012 competing brands.
Papertrail is owned by SOLARWINDS CORP, listed on the stock exchange of Francfort
The sector of Papertrail is Software.
Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.
Alphabet and Meta (Internet Content and Information), Microsoft Inc. (Software-Infrastructure), Intel (Semiconductors), Apple (Consumer Electronics) and Amazon com (Internet Retail) hold portfolios of leading brands on their sector in web audience.