The PHILIP MORRIS SIGNATURE CRAFTED TO PERFECTION brand, founded in 2003 (Switzerland), from 908 sister brands and 2767 competing brands. PHILIP MORRIS SIGNATURE CRAFTED TO PERFECTION's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.