PROMETEVS, PROgram of METhodic EValuation tool for Sustainability, created in 2008 (France), from 406 sister brands and 3453 competing brands. PROMETEVS, PROgram of METhodic EValuation tool for Sustainability's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.