QUEEN OF NEW YORK MAYBELLINE NEW YORK, created in 2014 (France), from 5025 sister brands and 16199 competing brands. QUEEN OF NEW YORK MAYBELLINE NEW YORK's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.