Rakuten Life Insurance, created in 1996 (Japan), from 61 sister brands and 1075 competing brands. Rakuten Life Insurance is owned by Rakuten, listed on the stock exchange of Francfort The International Securities Identification Number (ISIN) of Rakuten is JP3967200001. Rakuten Life Insurance belongs to the Retail -Cyclical business sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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