The Viber brand, founded in 2010 (Cyprus), from 61 sister brands and 1075 competing brands. The Viber brand is owned by Rakuten, a company listed in Francfort. The ISIN, the company's International Securities Identification Number, is JP3967200001. The sector of Viber is Retail -Cyclical.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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