WHOLE TRADE, created in 2006 (United States), from 383 sister brands and 1075 competing brands. WHOLE TRADE is owned by AMAZON.COM, INC., listed on the stock exchange of New York WHOLE TRADE belongs to the Retail -Cyclical business sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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