Web popularity of listed companies – Best evolutions 2017-2022 – Defensive retail sector

Top 15 Google Trends brands – November 2017 to October 2022

The brand interest graphs show how web searches have evolved around the world over the past five years. The graphs show the evolution of trademark search rates over time, with a value of 100 indicating the month when it was highest. Method of calculation of the Google Search Index of the brand: (Value of the last point - value of the first point) X Average of the value of all the points;

#1 PhonePe

#2 MANDINE

#3 PRICE SMART

#4 GreenYellow

#5 PRICESMART

#6 VIVAL

#7 DMart

#8 ModernHEALTH

#9 SYSCO

#10 Amsterdam Commodities

#11 DOLLARAMA

#12 YOU Technology

#13 Alert Innovation

#14 flipkart.com

#15 MEGA IMAGE

 

General information - Top 50

23 companies (out of 106 in the sector) hold the top 50 brands.

The 3 companies with the most brands are Wal-Mart Stores (8 brands), Carrefour (5 brands) and Casino Guichard (5 brands)

The 3 industries that dominate the Top are Groceries (26 brands), Discount stores (15 brands) and Food distribution (9 brands).

The 3 countries of origin of the brands that dominate the Top are the United States (16 brands), France (9 brands) and India (6 brands).

The 3 countries of origin of the companies that dominate the Top are the United States (8 companies), Canada (3 companies) and France (3 companies).

The average age of Top 50 brands is 32; 80% of brands are over 10 years old.

 

Financial and stock market insights

The consensus of analysts for the 3 companies with the most brands is 4 out of 5. The average of their dividend payments is 3.1%.

The consensus of analysts of the 3 companies of the top 3 brands of the Top is 4 out of 5. The average of their dividend payments is 1.6%.

This proves the impact of brands' online reputation on the stock market potential of their listed company. It also proves that the analysis of brand awareness can prove to be a tool to help with extra-financial forecasting, such as customer satisfaction, ESG criteria of course, etc., particularly in these times of economic crisis. and quest for precious pricing power... YOU CAN DOWNLOAD TOP EXCEL FOR ANALYSIS HERE