BAAD DADS and PHAT MUMS, created in 2004 (United States), from 466 sister brands and 3607 competing brands. BAAD DADS and PHAT MUMS's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.