boohoo.com Fashion at your fingertips, created in 2008 (United Kingdom), from 29 sister brands and 1075 competing brands. boohoo.com Fashion at your fingertips's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.