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The COLTENE/WHALEDENT brand, founded in 2007 (Switzerland), from 69 sister brands and 4472 competing brands. COLTENE/WHALEDENT's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.