The e rainbow eni risk analysis in a blow-out event and wide impact scenario brand, founded in 2012 (Italy), from 176 sister brands and 2201 competing brands. e rainbow eni risk analysis in a blow-out event and wide impact scenario's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.