E.E.C.A.B EUROPEAN E-COMMERCE ASSOCIATION FOR BANKS, created in 1999 (Netherlands), from 103 sister brands and 1213 competing brands. E.E.C.A.B EUROPEAN E-COMMERCE ASSOCIATION FOR BANKS's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.