HARRY POTTER AND THE ORDER OF THE PHOENIX, created in 2000 (United States), from 477 sister brands and 3607 competing brands. HARRY POTTER AND THE ORDER OF THE PHOENIX's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.