The Hilton Worldwide brand, founded in 1919 (United States), from 16 sister brands and 641 competing brands. Hilton Worldwide's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

Hilton Worldwide is a brand of HILTON WORLDWIDE (HLT) Popularity

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The following interest graph for Hilton Worldwide shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of Hilton Worldwide search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “Hilton Worldwide” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices