The House of Fraser brand, founded in 1849 (United Kingdom), from 82 sister brands and 1667 competing brands. House of Fraser's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

House of Fraser is a brand of FRASERS GROUP PLC (FRAS/L) Popularity

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The following interest graph for House of Fraser shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of House of Fraser search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “House of Fraser” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices