LANIFICIO Ing. Loro Piana & C. s.p.a., created in 1994 (Italy), from 2098 sister brands and 4661 competing brands. LANIFICIO Ing. Loro Piana & C. s.p.a.'s notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.