The LUCKY STRIKE It's what's on the INSIDE that counts. REAL tobacco taste...and PLENTY of it. Tobacco is our PASSION and a great smoke is our PROMISE. IT'S LUCKIES. ENJOY. brand, founded in 2012 (United States), from 636 sister brands and 2767 competing brands. LUCKY STRIKE It's what's on the INSIDE that counts. REAL tobacco taste...and PLENTY of it. Tobacco is our PASSION and a great smoke is our PROMISE. IT'S LUCKIES. ENJOY.'s notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.