The NIVEA Beauté FRESH & EASY brand, founded in 2003 (Germany), from 764 sister brands and 16199 competing brands. NIVEA Beauté FRESH & EASY's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.