Created in 1997 (France), PROVIVA CULTURE Lactobacillus plantarum 299v own 474 sister brands and 6071 competing brands. PROVIVA CULTURE Lactobacillus plantarum 299v's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.