The REN-Redes de Confiança brand, founded in 2009 (Portugal), from 12 sister brands and 940 competing brands. REN-Redes de Confiança's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.