The SANTA FE brand, founded in 2013 (Republic of Korea), from 131 sister brands and 7650 competing brands. SANTA FE's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.

SANTA FE is a brand of HYUNDAI MOTOR COMPANY (HYMTF) Popularity

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The following interest graph for SANTA FE shows the evolution of worldwide Web searches in the last five years. The graph shows the evolution of SANTA FE search rates over time, with a value of 100 indicating the month when it was highest.
Evolution of interest in the search “SANTA FE” (Google Trends)
Sources: Google Trends and Allbrands.markets
Compare the 5-year Web notoriety graph with the 5-year market price graph:
Notoriety -> Market prices