The swatch IT'S TIME TO SEE DR. SWATCH brand, founded in 1997 (Switzerland), from 419 sister brands and 4661 competing brands. swatch IT'S TIME TO SEE DR. SWATCH's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.