THE BEST THINGS IN LIFE ARE SELFMADE, created in 1996 (Netherlands), from 575 sister brands and 2767 competing brands. THE BEST THINGS IN LIFE ARE SELFMADE's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.