THE GLENLIVET - THE SINGLE MALT THAT STARTED IT ALL, created in 2004 (United Kingdom), from 1058 sister brands and 3027 competing brands. THE GLENLIVET - THE SINGLE MALT THAT STARTED IT ALL's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.