THE GUINNESS BOOK OF RECORDS, created in 1998 (Ireland), from 537 sister brands and 3027 competing brands. THE GUINNESS BOOK OF RECORDS is a brand of DIAGEO PLC, listed on the stock exchange of Francfort. The International Securities Identification Number (ISIN) of DIAGEO PLC is GB0002374006. THE GUINNESS BOOK OF RECORDS belongs to the Beverages - Alcoholic business sector.