Značka 728, založená v 1995 (Germany), z 684 sesterských značek a 7650 konkurenčních značek. Značku 728 vlastní BMW AG, společnost kótovaná na burze v Francfort. ISIN, mezinárodní identifikační číslo cenných papírů společnosti, je DE0005190003. 728 patří do odvětví Vozidla a autodíly činnosti.
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