Značka IT'S ABOUT THE EXPERIENCE AND WHAT'S BEHIND IT, založená v 2011 (United States), z 41 sesterských značek. IT'S ABOUT THE EXPERIENCE AND WHAT'S BEHIND IT je značkou CenturyLink, kótované na burze v New York. IT'S ABOUT THE EXPERIENCE AND WHAT'S BEHIND IT je součástí odvětví činnosti Divers.