Created in 2008 (Italy), BANZAI own 4 sister brands and 1075 competing brands. The BANZAI brand is owned by BANZAI S.P.A NPV, a company listed in Francfort. The ISIN, the company's International Securities Identification Number, is IT0005084717. BANZAI belongs to the Retail -Cyclical business sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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