Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.
We have all known for a long time this famous Pricing Power in the luxury sector, of which LVMH is the best example with its portfolio of strong brands.
What is interesting is that this advantage now applies in many sectors and is therefore no longer reserved for luxury products.
In our opinion, the brand is a keystone of Pricing Power, we analyze the evolution of Web searches by Internet users around the world over 5 years for each sector of activity.
Here are the leading companies in this area, by major sector of activity, as of February 29, 2024:
Top 100 CONSUMER CYCLICAL brands (among 18,601 brands in the sector):
AMAZON, with the following brands:
No. 32: PRIME VIDEO. Click the brand to see the 5-year Google Trends search graph
No. 53: Eero
No. 91: Veeqo
No. 97: GATO GRANDE
*See the eToro Analysis before buying.
Top 100 DEFENSIVE CONSUMPTION brands (among 19,551 brands in the sector):
THE PROCTER & GAMBLE COMPANY, with the following brands:
No. 5: Ninjamas
No. 15: Farmacy Beauty
No. 23: always
No. 27: PUFFS
No. 61: DOWNY
No. 78.: NEW CHAPTER
See the eToro Analysis before buying.
Top 100 TECHNOLOGY brands (among 15,099 brands in the sector):
MICROSOFT CORPORATION, with the following brands:
No. 4: POWER PLATFORM
No. 13: Game Pass
No. 17: POWER BI
No. 27: GitHub
No. 55: AZURE
No. 74: ONEDRIVE
No. 81: Microsoft 365
See the eToro Analysis before buying.
Top 100 brands COMMUNICATION SERVICES (among 19,321 brands in the sector):
ALPHABET, with the following brands:
No.11: GOOGLE LENS
No. 17: VirusTotal
No. 24: AppSheet
No. 43: Kaggle
No. 45: Google Ads
No. 67: Data form
See the eToro Analysis before buying.
Top 100 HEALTH brands (among 21,092 brands in the sector):
SANOFI, with the following brands:
No. 3: Dupixent
No. 12: ENTEROGERMINA
No. 45: Buscopan
No. 86: OSCAL
No. 93: Translate Bio
No. 95: ICYHOT
See the eToro Analysis before buying.
Mes Marques En Bourse is a partner with the two essential online sites of the world stock market, eToro and MarketScreener. Regarding MarketScreener, it is interesting to note the following analyst consensus on the five leading stock market stocks in strong brands and Pricing Power that we have just listed:
AMAZON: Buy (5/5),
THE PROCTER & GAMBLE COMPANY: Accumulate (4/5),
MICROSOFT CORORATION: Buy (5/5),
ALPHABET: Accumulate (5/5),
SANOFI: Buy (5/5).
To access the tops by Sub-sector, click here.
*Be careful when purchasing stock market shares, you risk losing all or part of your capital.
