Edy!, created in 1999 (Japan), from 61 sister brands and 1075 competing brands. Edy! is a brand of Rakuten, listed on the stock exchange of Francfort. Its International Securities Identification Number (ISIN) is JP3967200001. Edy! belongs to the Retail -Cyclical business sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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Edy! is a brand of Rakuten (RAK) News

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